About Us
HOW IT STARTED
Hi! I am Emma, the owner & founder of Forelock & Fringe and the bay in the photo is Paris, a 16.1 warmblood! Paris and I spent many years competing in showjumping at Foxhunter level across the country. Unfortunately, my competition background was put on halt as I headed off to University and no longer had the time. Paris now spends her days between being ridden, the field and modelling for F&F (she’s paid in treats so she doesn’t mind!)
Forelock and Fringe was launched back in 2018 whilst I was studying at university. It was born through a university project and quickly developed! After realising many of us horse owners spend far more money, time and effort on our beloved 4 legged friends than ourselves, led me to a way to receive the latest and most seasonal products for the season ahead whilst treating yourself too!
For the first two years I juggled F&F and uni, doing everything myself. Fast forward to 2020 when I graduated from uni in the middle of lockdown, it was a very difficult time and due to the growing popularity of F&F it finally gave me the time to focus on F&F full time. It’s been 7 years of very hard work, endless nights and lots of tea (& Prosecco)!
HOW IT’S GOING
I am now proud to have shipped over 250,000 horse products in this time to thousands of happy horses (& owners) every month! We have a growing presence across the UK and worldwide and are proud to be the UK’s number 1 horse subscription box.
We are now growing a small and lovely team with a passion for being friendly and providing excellent customer service. You can meet some of our team below!
Our subscription boxes are put together with care from the initial planning period which is around 6 months per box, right through to the packing. We know every horse and rider is unique therefore we tailor every box individually, making us different to most! We know not everybody competes, not everybody has a grey horse and therefore we ensure everything featured is useful for you and suitable for the season ahead.
We have curated over 100 different boxes since we launched and now work with some of the leading brands to offer our subscribers the most incredible offers! Take a look at our past boxes here…
MEET THE TEAM
Emma is the CEO/Founder of Forelock and Fringe. She has a degree in product design but gets involved in all aspects of F&F. In her spare time, she enjoys running, going to the gym, and pampering for Paris, her 16.1 warmblood show jumper. Emma has had Paris for 11 years, and while they once competed up to Foxhunter level, Paris now enjoys retirement in the field with friends. Emma recently won the regional Young Entrepreneur award 2024 and has been nominated for several other awards. In 2024 she was also invited to 10 Downing Street for a Prime Minsters speech which she admits was an incredible experience!
Paula, Emma’s mum, is our finance manager, handling financials and office management, and also helps with packing and operations. In her spare time, Paula enjoys playing golf or walking Ken, her shy dog who loves his walks and food!
Hannah is our Digital Marketing and Communications Coordinator, spending most of her time on our social media platforms, trying her hardest to keep you all engaged. In her spare time, she enjoys socialising with friends, walking her 1-year-old cocker spaniel Clemmie, or riding her 14.1, 7-year-old Arab X New Forest pony Affie.
Jemma handles Customer Service, answering your questions and managing the website. In her spare time, she enjoys crafts, hacking, walking, and dog training with Douglas, her 1-year-old Rottweiler. Douglas loves spending time with Solo, Jemma’s 22-year-old Connemara. Solo, once a jack of all trades, now enjoys a quieter life.
Sarah manages Warehouse & Operations, ensuring your boxes are packed and shipped on time. She loves a good cardboard box and sturdy pallet! In her spare time, she enjoys long walks with her 2-year-old German shepherd, Luther, around the Yorkshire countryside and the east coast.


